A letter to Google.

Dear Google,

After the launch of Buzz, I have been having a discussion with some friends about whether Google wants to diversify in all different form of media.

One thought that came to my mind was Google Groove.

Similar to Buzz and YouTube, which are social networking tools about daily happenings, sharing, videos and entertainment, Google Groove can cater to the needs of music lovers and creators.

Like some of the sites where the people can create their music and share online, this will be another social site which will enable musicians and bands to upload their music and share it (they can do that on YouTube, but this will be only the music and no videos). The other users can vote, favorite and also listen to music online.

Secondly, along with music sharing, Groove can also indulge in an online radio service and music downloads similar to iTunes (with better options like some freebies or additional Google services or sharing stuffs)

Google groove can be integrated with Buzz and Wave, where it will be easier for users to share their favorites with the followers and spread the word.

This was just an idea to improve upon. I would be glad if someone replies from Google for further discussions.

Thanks and regards,

Kunal Lodha

Marketing Student - Alliance Business School, Bangalore

India

Social Media is a Teenager!

Some lectures interest me more than others – especially when its on Internet and Technology.

Ray Sir was giving us some examples about how some brands tried to control the social media on the internet to protect their brands or ideas or patents and how they became viral.

I just thought about my teenage days then, how my parents tried to tell me to do something against my wish and I went on a crusade to prove them wrong and do exactly the same things they forbid me to do. I don’t consider myself a rebel but this is what I thought of Social Media today (the definition is for Brands)

“Social Media is like a rebel teenager - the more you try to suppress its thoughts, the bigger they'll be & worse it is for your brand"

Do you agree?

Adios,

Kunal